Introduction

Our client, a professional deck builder based in Palm Desert, California, operates in a competitive home improvement market where outdoor living projects like patios, pergolas, and custom decks are in high demand. Despite delivering quality craftsmanship, they struggled to gain attention online, making it hard for potential customers to find and contact them. With more homeowners searching for deck-building services online, standing out on Google and building trust through reviews became critical for growth.

Initial Challenges

Before we stepped in, the client faced several hurdles that limited their visibility and lead generation:

• Low engagement – Their business listing wasn’t getting enough clicks or calls, which directly impacted new job opportunities.

• Poor visibility – Despite offering top-tier service, they weren’t showing up in the top search results, meaning competitors were getting most of the traffic.

• Weak reputation – With a limited number of reviews and an average rating, they lacked the credibility needed to win over potential customers browsing online.

• Outdated profile – Their Google Business Profile had very little content, no recent photos, and missing information, which hurt their local search performance.

How These Issues Held Them Back

For service-based businesses like deck builders, visibility and trust are everything. If you’re not ranking high on search and don’t have strong reviews, you’re invisible to potential clients. That was exactly the case here. With very little online interaction, few calls, and low traffic to their website, they were missing out on a steady flow of high-quality local leads.

Our Solution

We launched a tailored local SEO campaign to improve both visibility and reputation, focusing on three key areas:

1. Google Business Profile Optimization
   We cleaned up and enhanced their profile by adding updated business info, service descriptions, high-quality images of completed projects and posting regular content. This made the profile more attractive and helped it show up in relevant local searches.

2. Creating Engagement Content
   We created content that encouraged visitors to stay longer on their profile and interact with it. By adding posts, photos, short videos and information that potential customers actually cared about, we improved their click through rate and increased overall engagement. These stronger user signals helped boost their visibility in local search results.

3. Review Generation and Reputation Building
   We implemented a simple and effective strategy to get more customers to leave reviews. The result? 35 new reviews and a rating jump from 4.3 to 4.9. That bump in reputation helped boost trust and got more people to reach out.

4. Website On-Page SEO
   We optimized their website content to align with key local search terms, improved page structure, refined metadata, and enhanced internal linking. These on page updates helped strengthen relevance and improved their visibility in local search results.

5. Local Citations
   We ensured the business was listed consistently across high value local directories, correcting their name, address, and phone number (NAP) everywhere. These accurate and authoritative citations helped build trust with Google, reinforced their local relevance, and contributed to stronger local rankings.

Results After Implementation

After implementing these strategies, the business saw impressive gains in a short period of time:

• Calls increased by 85% – More people are picking up the phone and reaching out for quotes.

• Website clicks increased by 148% – Their site is now getting a lot more attention from local homeowners.

• Impressions increased by 254% – The business is showing up in far more searches than before.

• 35 new reviews – Their improved reputation is helping convert searchers into customers.

• Review rating jumped from 4.3 to 4.9 – That increase in trust is making a big difference in attracting new leads.

By focusing on visibility, reputation, and content, this Palm Desert deck builder went from getting lost in local searches to becoming a go-to option for outdoor projects in the area.

What is a Geogrid?

A geogrid visually maps out a business’s search ranking across different locations in its service area. Each point on the grid represents a unique spot, with a number showing how high the business ranks in Google Maps searches for that area.

Lower numbers (like 1, 2, or 3) are the best, showing that the business is among the top results seen by potential customers at that location which people usually click.

Higher numbers (especially 20+) mean the business is far down in the search results and unlikely to be noticed by customers.

Understanding Our Client’s Visibility Transformation Through a Geogrid

The geogrid data for the keyword “outdoor deck builder” shows dramatic improvement over the two-month period between March 23, 2025 and May 16, 2025. Initially, the client’s profile ranked poorly across nearly all parts of Palm Desert and surrounding areas, with most locations showing rankings of 20+, making it nearly invisible in local searches.

In the central areas around Palm Desert and Cathedral City, rankings jumped from 15–20+ to positions 1–4, placing the business consistently at the top of local search results.

In the northern regions near Desert Hot Springs, rankings improved from 18–20+ down to 7–10, signaling a stronger presence even in competitive surrounding zones.

To the east in areas like Thousand Palms and Indio, rankings shifted significantly from 13–20+ to 2–5, opening up visibility in neighborhoods that previously had minimal exposure.

This progress resulted in a rise in Search on Location Visibility (SoLV) from just 1% to 28%, meaning the business now ranks in the top results across over a quarter of its local grid. These improvements directly align with the increase in impressions, calls, and clicks—indicating that more people are finding and engaging with the business online.

Through profile optimization, reputation improvement, and strong local SEO tactics, this Palm Desert deck builder has positioned themselves as a top local choice for outdoor living projects.

Ready to See Results Like These? Schedule a Demo Today!

If you’re looking to improve your online visibility, increase customer engagement, and build a strong reputation, we can help! Schedule a demo with us today and learn how we can deliver similar results for your business. Let’s take your growth to the next level!